About us

About Firefly Solar 

Firefly Solar is built on a legacy of trust, innovation, and a deep commitment to sustainability. Through the acquisition of the long-standing and highly respected Alternative Energy Company and its subsidiary, the Alternative Insulation Company, we have combined decades of proven expertise with a bold, forward-looking vision for the future.

For years, these businesses have been at the forefront of energy efficiency and renewable solutions across New Zealand—helping homeowners and businesses reduce energy consumption, lower costs, and improve comfort. Firefly Solar is proud to carry that legacy forward while expanding the impact through advanced technologies and integrated energy solutions.

Our Vision

We believe the future is sustainable—and that it starts with smarter energy use today.

Our mission is to drive meaningful energy reduction and independence through a holistic approach that combines:

• High-performance insulation to minimize energy loss and maximize comfort

• Solar energy systems to generate clean, renewable power

• Solar thermal solutions to efficiently meet heating and hot water needs

By addressing both energy consumption and generation, we help our customers take control of their energy use while contributing to a cleaner, more resilient future.

Our Commitment

At Firefly Solar we are committed to:

• Delivering high-quality, proven products

• Providing honest, expert guidance

• Supporting customers on their journey toward energy independence

• Playing a meaningful role in New Zealand’s transition to a sustainable energy future